About Us

The Little Rock Convention & Visitors Bureau (LRCVB) is the official destination marketing organization for the City of Little Rock, charged with promoting the city for convention and leisure travel.

The LRCVB also operates the Statehouse Convention Center, Robinson Center, Cromwell Building, River Market (Ottenheimer Hall, First Security Amphitheater, and the pavilions) and multiple parking facilities.

The Little Rock Convention & Visitors Bureau (LRCVB) is Little Rock's tourism industry leader.

The Little Rock Convention & Visitors Bureau (LRCVB) is not only promoting the city as a top destination for conventions, business, and leisure travel but also ensuring that its facilities and visitor experiences meet the highest standards. Through our dedicated operations team, we manage key venues, public spaces, and event logistics to create a seamless experience for visitors and locals alike.

We work to ensure that Little Rock is always part of the conversation when travelers are deciding where to go next, and we shepherd the many facets of the city's tourism industry to ensure that visitors are greeted by a thriving, vibrant city when they arrive.

Our work is funded by a 2% gross receipts tax on prepared food and beverage and a 4% gross receipts tax on lodging, which is overseen by the Little Rock Advertising & Promotion (A&P) Commission.

Junction Bridge lit up with rainbow lights reflecting in the Arkansas River at night downtown, Little Rock.

Mission

Improve the quality of life and the local economy in Little Rock by bringing visitors, meetings, conventions, and events to the city; Responsibly manage public funds in its charge; Efficiently operate the facilities it manages; Serve customers, visitors, and delegates with courtesy, knowledge, and skill.

Core Values

BE THE PLEASANT SURPRISE - a mix of both personality and remarkable customer service.

MAKE A POSITIVE DIFFERENCE EVERY DAY - be present in every moment and aware that even the smallest actions can make the biggest impact.

ALWAYS ENGAGE - sincerely engage in the guest experience.

PUT PEOPLE FIRST - treat others better than they expect to be treated.

BE EXTRAORDINARY - anticipate customer needs and deliver personalized service that exceeds expectations.

TAKE OWNERSHIP - produce a result that you can be proud of and take pride in the outcome.

FINANCE & ADMINISTRATION

The Finance and Administration Division is comprised of the tax, accounting, information technology, and human resource departments. They oversee our tax collection efforts for more than 1,000 A&P Tax permittees.


OPERATIONS

The Facility Operations Division manages the Statehouse Convention Center, Robinson Center, the Cromwell office building, and multiple downtown parking facilities. Additionally, the LRCVB manages several amenities in the River Market District including Ottenheimer Market Hall, two outdoor pavilions, and the First Security Amphitheater. They ensure that events in our facilities are executed flawlessly and that our customers are left wanting to return.


MARKETING & COMMUNICATIONS

The Marketing & Communications Division markets the city as a destination for all types of travel by building Little Rock’s brand on a state, regional, and national level and keeps the city top-of-mind for consumers. This includes managing traditional advertising channels, public relations efforts, and managing the LRCVB’s website and social media platforms.


SALES & SERVICES

The Sales & Services Division is always on the go representing Little Rock at trade shows and meeting with planners across the country soliciting meetings, conventions, and sports events for Little Rock. They work with local hotels to mount bids for hundreds of events each year.

Once groups are booked, the services team works with meeting planners to promote Little Rock to potential attendees and to increase visitor spending while in town, acting as their local resource for on-the-ground information.