Little Rock Tourism Ambassador Program

Your BIG Role in Tourism

Upcoming Classes
Information
Benefits
Requirements
Class Materials
Your CTA Network
Class Registration

Upcoming Classes

Thursday, August 15

Tuesday, September 10

Thursday, October 17

Tuesday, November 12

Tuesday, December 10

Registration: 8:00 AM | Class: 8:30 AM - 1:00 PM
All classes will be held in the Hamilton-Porter room at Robinson Center
426 W Markham St, Little Rock, AR 72201

Information

YOU HAVE A ROLE IN TOURISM

A positive visitor experience is critical to the healthy growth and development of our city. The Little Rock Tourism Ambassador Program was developed to foster a destination-wide network of best-in-class service and welcoming culture. It’s a commitment to not only serve our current visitors, but to also encourage future visitors. This benefits the tourism industry, the local economy, and most importantly, the front-line worker.

The Little Rock Tourism Ambassador Program will provide the knowledge and tools necessary to create a more memorable visitor experience. This is a certification, not just a training.

The program's curriculum is delivered through reading assignments and in-class programs.

Enroll Today!

Sign-Up

Benefits

Employers:

Increase your staff’s knowledge of Little Rock; Enhance staff confidence in providing answers and resources; Improve local business reputation; Additional workforce development

Employees:

Receive an internationally recognized certification; Gain destination awareness and knowledge; Increase customer satisfaction; Access to future networking opportunities and educational events; Build your resume

Requirements

Every certification program requires successful completion of a core curriculum. The following recaps the requirements to earn the Certified Tourism Ambassador™ (CTA) designation:

  • Completing required reading
  • Attending half-day classroom sessions
  • Completing learning assignments
  • Completing an open-book examination

Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation and receive a CTA certificate and lapel pin. An annual review process of certification is also necessary to maintain certification.

Fees: There is a one-time, non-transferable application fee of $25 per person. Annual renewal is available at an “early bird” rate of $10 or a regular rate of $20 per person.

Already enrolled? See the "Class Materials" section below for next steps.

“Participation in the Little Rock Tourism Ambassador Program demonstrates a willingness to enhance the quality of the visitor experience, as well as to help Little Rock shine in the eyes of our visitors.”
Gina Gemberling | President & CEO, LRCVB

Class Materials

What to Bring to Class:

Once you have enrolled, you will receive a confirmation email from the program facilitators with the password to access the class’ pre-read document, which can be found here:

Download Pre-Class Reading

Your CTA Network

Already a Certified Tourism Ambassador?

Login to the CTA Network here.

Renew Your Certification

  • Early-Bird Renewal (Before October 31st): $10
  • Regular Renewal (Before December 31st): $20

For more information on HOW to renew, please log in to your CTA Network account.

Connect with Us

Have Questions? Please reach out to our program facilitators.

Registration Form

Complete and submit the form below to register for the Certified Tourism Ambassador program. You will receive a confirmation email with additional information once your registration is processed. Please complete one form per person.