Tourism Impact
The Little Rock Convention & Visitors Bureau (LRCVB) is Little Rock’s tourism industry leader. As the city’s official destination marketing organization, we work to promote Little Rock for convention, business, and leisure travel.
We work to ensure that Little Rock is always part of the conversation when travelers are deciding where to go next, and we shepherd the many facets of the city’s tourism industry to ensure that visitors are greeted by a thriving, vibrant city when they arrive. Our work is funded by a 2% gross receipts tax on prepared food and beverage and a 4% gross receipts tax on lodging, which is overseen by the Little Rock Advertising & Promotion (A&P) Commission.
Making the tourism industry stronger than ever
The visitors our promotions bring to Little Rock spend money - lots of it - and that money stays right here in Little Rock after they leave. It supports local attractions, hotels, restaurants, music and arts venues, transportation, retailers, and more.
To grow tourism in Little Rock, it’s important that every facet of the tourism industry works together on a unified goal: to use tourism and the power of our industry to better our community.
How does the LRCVB do that?
- Driving overnight stays
- Driving lodging tax and restaurant tax collections
- Driving overall in-market spend and economic impact
- Raising awareness for attractions, lodging options, activities, restaurants, and events
- Managing multiple meetings and events facilities
- Keeping the Little Rock brand top-of-mind
Tourism by the numbers
- $1.5 Billion – Visitor spending
- 8,565 – Direct jobs generated
- $96.5 Million – Direct state and local taxes generated
- $1,079 – Household savings
SOURCE: Arkansas Tourism 2023 Economic Impact Report