5 Reasons Why The Big Little Rock Holiday Parade Is A Must-See

Here are just five reasons why The BIG Little Rock Holiday Parade is the perfect starting point for a successful and memorable holiday season.

1) Kick off the holidays

The BIG Little Rock Holiday Parade brings together people who love the holidays as much as we do. There is a mix of Little Rock residents, frequent visitors, and first-timers gathered to ring in the holiday season. You’ll see all kinds of holiday décor, whether it’s atop the parade floats, worn by parade attendees, or adorned along the parade route. Be sure to take pictures!

2) See some of the best that Little Rock has to offer

A diverse group of parade participants — local businesses, recreational groups, bands, drill teams, and more — welcome you to our downtown for this annual event. They represent some of our city’s talent, and the holiday parade is the perfect backdrop. Find a good spot along West Markham Street to watch the parade pass by, or follow along on the sidewalk on foot if you see a float you like.

3) Explore Little Rock's River Market District

It’s up to you how to enjoy the River Market District before and after the parade! Read more about the district here. Within walking distance of the parade route there’s plenty of shopping and dining available to you. Or if you’re in the mood for a good drink, look no further than one of Little Rock’s breweries, wineries or distilleries.

4) Check out the Arkansas River

The parade route travels down West Markham Street in downtown Little Rock, along the path of the Arkansas River. The river has a strong presence in Little Rock and offers a lot to do as far as recreation. Click here to read more about how you can enjoy the Arkansas River.

5) Meet Santa

Santa Claus can likely be found at the parade, or close-by! He may be riding in the parade himself, or he may be available for photos at the Statehouse Convention Center. (Please be prepared to take your own pictures.)