Juneteenth
Juneteenth may be America’s newest federal holiday, but Little Rock has been celebrating Juneteenth for decades.
Black Culture
Get ready to learn, explore and celebrate - join us as we Experience Little Rock in Color.
Featuring a diverse lineup of community and business leaders from around Arkansas’s capital city, our new interactive video series shines a spotlight on Little Rock's amazing Black experiences. By connecting us to all the culture and flavor of the city’s unique and diverse offerings, Experience Little Rock in Color helps viewers and new travelers explore a city that’s not only beautiful but brimming with possibilities for meaningful experiences.
Be part of this inspiring journey and get Big on Little Rock this February for Black History Month – because there's nothing like Experiencing Little Rock in Color!
Ready to experience Little Rock in a new way? Watch the new series here!
As Arkansas’s capital city, Little Rock is a dynamic and diverse place teeming with world-class dining, arts, hotels, shopping, and attractions. It’s a city where intrepid explorers, civil rights pioneers, and even world leaders have left their mark. But it’s also a city that, more than anything, loves to have a good time, whether that’s with dinner and a night on the town or a day packed with outdoor adventure.
Are you looking for the best shopping the city has to offer? We’ve got your guide. How about the best restaurants in the south? Yep, we’ve got that, too. Thinking of bringing your bike? Good, because we’ve got hundreds of miles of trails to explore.
What does it mean to be Black in Little Rock? How has Little Rock changed since the desegregation crisis of 1957? What does Little Rock offer the travelers of today?
Those are the questions that we asked some of Little Rock’s most vocal advocates and ardent supporters. Together, they tell the story of a thriving city full of welcoming people and unique, only-in-Little Rock experiences.
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